Last updated 1st August 2019
On this page you will find a selection of template press releases on topics that come up regularly - such as the induction of a new vicar or a confirmation service, writes Ronnie Semley, Diocesan Communications Manager
Using these templates will make is more likely you will secure media coverage for your local news and events, but please remember there is no guarantee!
Each media outlet's newsdesk will decide what merits an appearance, but the better written and presented your information is, the more likely it is that they will engage with it.
Further information follows, including the templates themselves; plus more guidance on writing effective press releases.
Download the template you want from the list below and complete it (you will find prompts and instructions within the template itself marked in red). Once completed return everything to black text and and then send it to your local media outlet(s).
Of course, once completed you also have a 'ready-to-go' story for use in your local communications channels, such as parish magazines and parish websites.
These templates have been used by people in many parishes who have been really pleased with the results, including St Anne Fence and St John's Higham. Recently they had an Induction Service for their new Vicar. Churchwarden Simon Parker said:
"We wanted to publicise our new Vicar's arrival and were pointed to the diocesan templates for press releases, in particular a template that deals with Institution and Induction services. The template was easy to copy and adapt and we were able to prepare our press release with the minimum of fuss. It's good to know that the Diocesan Communications Manager has shaped the press release so it is more likely to be accepted by the media for publication as a result. I can recommend other parishes to use these templates for themselves."
With each template below there is also an example completed release to give further guidance when preparing your own version ...
Click WRITING NEWS STORIES/PRESS RELEASES for further advice from Diocesan Communications Manager Ronnie Semley, on writing news stories or press releases; taking pictures and conducting interviews.
And see other pages in the Communications Resources section of this website for additional helpful information and guides to effective communication for your parish or school.
Ronnie Semley, July 2017; updated June 2019